Day 2 at JavaOne 2009 started with a keynote given by Sony Ericsson. They talked a lot about the importance of user experience and their focus of delivering seamless service experience to the end users. The whole history of PlayNow arena was gone through on the big screen all the way from 2004 until today. Sony Ericsson wants to be seen as “The Communication Entertainment Brand”, and PlayNow arena is a part of that strategy. They also announced that applications will soon be supported by PlayNow.

All the time during the presentation, Erik Hellman coded a JavaFX application combining Google Maps and Twitter to show all the tweets submitted during the presentation in the San Francisco area. The application was finally deployed on three different phone platforms.

At the end of the keynote, Sony Ericsson announced the Sony Ericsson Content Submission submit.sonyericsson.com.

The rest of the conference day was as it normally is. Lots of great presentations. Joshua Bloch gave is inevitable Effective Java presentation. This year, it was a bit of a copy from last year’s, but his presentations are usually well worth attending.

The day ended at a party held by Adobe and SpringSource in combination. They gave a short presentation of  spring-flex before opening the bar…